2020 ACSA Conference Keynotes

Monday, March 9

Graham Sherman, CEO, Tool Shed Brewing Company

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Tapping Into Your Disruptive Thinking Through Collaboration

The concept of “Disruptive Marketing” has become so buzz-wordy that we often mistake being simply “innovative” with being disruptive.

Truly standing out and influencing change in a tough economy, against monster-sized competition requires the use of part of our brains we don’t often access. In fact, we’ve been taught to suppress “disruptive” behaviour since childhood — but now it’s time to harness those powers of disruption for the benefit of successes as entrepreneurs.

Graham Sherman has been shaking things up since he worked on private-sector government and military contracts throughout Afghanistan, to when he began brewing beer and changing the game for small breweries across Alberta.

Tool Shed Brewing Company’s unique approach to disrupting the market via a collaborative industry-wide approach has led to Graham being nominated for Canadian Entrepreneur of the Year; being named as Calgary’s “Top 40 under 40”; and a recipient of the 2018 business leaders in Calgary award.

After hearing Graham’s story and insights, you’ll walk away incredibly inspired and with a clear path to unleashing your own disruptive behaviour through collaboration to help transform your business.

Curtis Weber, Safety Expert, Burn Survivor, and Motivational Storyteller


Triumph Over Tragedy – A Personal Journey

Bringing a tragic, life-changing, and near-fatal experience full circle; this presentation will leave all in attendance motivated and inspired. Curtis Weber was given a 0% chance of survival, his family was told he would not survive his injuries. Instead, he has 3rd and 4th degree burns to over 60% of his body and is now a double amputee. Let him tell you his story of triumph over tragedy and share with you how and why he was lucky that day. Curtis’ story of survival offers the audience a story of determination, hope, and resilience. Drawing from his experience, he will convey key messages of his mind frame after the accident and the support system which helped him beat all odds and recover to become the person he is today.

Curtis works from his views that in order to change or develop a safety culture, first we must change or influence human behavior. This presentation offers the tools needed to make these changes, with hazard assessment, risk analysis, and a joint-accountability approach to safety management and prevention. Above all, Curtis emphasizes that we must remain accountable to ourselves.

Tuesday, March 10 

Bob Gray, CSP, HoF, Motivational Speaker & Guinness Record Title Holder

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Digital Amnesia: How Technology is Stealing Your Brain … and How to Steal it Back

Digital Amnesia: The experience of forgetting something important because you trust a connected device!

Since we’ve been able to place more memory power in the palm of our hand than was used to land a man on the moon, we’ve banished our own memory to the back burner. The more we rely on technology to retrieve information, the more we erode the process to recall that information ‘naturally.’

In this highly interactive, empowering, and funny, presentation, Bob shows you how to keep your memory in shape, how to steal your brain back from technology … and how you’ll never need to say “Sorry, I forgot your name” again.

This same method, which is the foundation of all memory systems dating back thousands of years, can also be adapted to recall safety procedures and more.

2020 ACSA Conference Emcee

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J’lyn Nye is an award winning journalist who worked in television and radio for almost 3 decades. She currently co-hosts the 630 CHED Afternoon News in Edmonton.

J’lyn is a published author, having co-authored Peter Pocklington’s biography “I’d Trade Him Again”. She has been named on of Edmonton’s Top 40 Under 40 and twice nominated as a Woman of Distinction.

She is honoured to serve as Honorary Colonel of 408 Tactical Helicopter Squadron with the Royal Canadian Air Force and as Patron of the Edmonton Garrison Military Family Resource Centre.






Contact ACSAConference@buksa.com for more information.

Program details are subject to change and will be updated as they become available.